Legends & Losers w/Christopher Lochhead

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029: Marketing in the Modern World w/Stephen Woessner

May 11, 2017

Modern marketing often feels like it’s mystic, dark, magic voodoo. How do you unlock what will make your small business succeed? How do you get the most out of podcasting and create the right kind of content? How do we overcome imposter syndrome? On this episode, Stephen Woessner shares on his podcast, and gives us some interesting marketing insights.

Content that is exceptional and doesn’t feel really commercialized really gets traction. It’s a safe environment because it’s a haven away from the clutter. -Stephen Woessner


  1. The best podcast content has to have the listener in mind first.
  2. There are 28 million business owners in this country, 24 million of them are solopreneurs.
  3. Small business owners have to master LinkedIn, even above Facebook.
  4. LinkedIn: have a deep professional summary that adds value

At the start of the show we talked about podcasts and why ranking well on iTunes is not a viable strategy. We also talked about how to build your own audience and the importance of creating great stuff consistently. We talked about the problems internet users have with ad-heavy content, and how to overcome that as a content creator. Stephen also shared on predictive ROI, and the main problems small business owners are facing. Towards the end of the show we talked about long form content and overcoming imposter syndrome.

Stephen also shared insights on;

  • Why there’s no shortcut to podcasting
  • Marketing tactics for small business owners
  • A big mistake people are making on LinkedIn
  • Which businesses benefit from podcasts

When it comes to marketing a small business, building an audience on Facebook makes a lot of sense. Podcasts aren’t for every type of business. If a business is run by a thought leader, and the content of the podcast ties into the business, customers will appreciate it. The secret is getting your content strategy right, developing a nation of true fans, creating great stuff consistently and distributing it effectively. Remember we’ve all dealt with imposter syndrome and if we work hard, and grit it out success will happen for us.

Guest Bio

Stephen is a digital marketing authority, entrepreneur, speaker, educator, and bestselling author two books, The Small Business Owner’s Handbook to Search Engine Optimization and Increase Online Sales through Viral Social Networking. Clients include Cisco, Advisors Excel, Agency Management Institute, the University of Wisconsin-Madison, and others. Linda Fassig-Knauer, US Channels, Cisco Systems, said “Stephen really engaged the audience at our SMB Advisory Council. His presentation hit the mark.” His digital marketing insights have been featured in Inc. Magazine, Forbes, Entrepreneur, and The Washington Post. He also hosts the podcast Onward Nation. Go to OnwardNation.com or follow him on Twitter @stephenwoessner.