Christopher Lochhead Follow Your Different™

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213: Alex Constantinople Tech PR Leader

How do you become a media-savvy business leader in a world where no communication is internal anymore? CEO of Outcast and legendary tech PR leader Alex Constantinople shares with us the story of her career and what leaders need to know about the modern media landscape.

“At the end of the day, it is also what other things should we be doing to get our story out.” - Alex Constantinople

Three Things We Learned

Representing somebody entails not only knowing them

At 22, Alex found herself as the PR representative of Larry King, one of the most high-profile people in the world. She did extremely well on her first job and has learned a lot through her two-year stint. To represent somebody means more than knowing what they’re about; you need to have a deep respect for who they are and what they do.

Acting like a corporate executive is exhausting

Her skills and confidence in communications contributed a lot on her eventual success working with Larry King and at NBC. But when Alex moved to corporate life and had to take on the image of a corporate professional, she found it extremely exhausting. Ultimately, being real remains the easiest and fastest way to go and build a career.

Business leaders can’t rely solely on media anymore

It is one thing to build a story that you can own and present to your customers. The next step is to determine how to present this story so customers can find them where they need to see them. But telling your story through the media is no longer the sole channel for this purpose.

The media landscape has changed over the course of history. The techniques through which businesses can tell their stories have also evolved. Only those who realize the limitations that come with relying solely on media can actually attain success and progress in this tech-driven world.





We hope you enjoyed Alex Constantinople on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!


212: Mike Maples, Jr. Silicon Valley Venture Capital Legend

How will people embrace the idea of the abundance of networks for the betterment of humanity? On today’s episode of Legends and Losers, venture capitalist at Silicon Valley Mike Maples, Jr. joins us to talk networks and stock market, and why we need to underscore the opportunity and hope technological innovations bring.

“We can either destroy each other out of our cynicism or we can lift each other up out of our shared purpose.” - Mike Maples, Jr.

Three Things We Learned

Accepting the shift from companies to networks for business

Most people think that companies have always been there as we know them, but the truth is far from it. In the 1800s, there were no companies in America with less than a hundred employees. But since the arrival of railroad and steam engine, the stock market came to be, hence the birth of networks.

The power of investing in networks

Corporations characterized by mass production and distribution would eventually yield to networks characterized by mass computation and connectivity. These networks would also impact transportation and consequently, energy, housing and manufacturing. Mike claims that investing in these networks is one sure way to improve one’s standard of living.

Embracing networks and the future

People must start entertaining the thought that investing in networks will bring about the same kind of change 200 years ago. Prior to the stock market, people just tried to get by. Change accelerated in the 1800s after humanity embraced the power of technological innovations and their impact on overall standard of living.

When we frame the issues that surround technology and stock market, we need to do so through the lens of opportunity and hope. We should shy away from using language that induces fear in those less informed. Instead, we should help people realize that the abundance of networks and wealth ultimately aids humanity.


Mike Maples, Jr. is a Partner at Floodgate and is widely considered to be one of the top venture capitalists in Silicon Valley.

He has been on the Forbes Midas List since 2010 and was also named one of “8 Rising Stars” by FORTUNE Magazine.

Before becoming a full-time investor, Mike was involved as a founder and operating executive at back-to-back startup IPOs, including Tivoli Systems (IPO TIVS, acquired by IBM) and Motive (IPO MOTV, acquired by Alcatel-Lucent.)

Some of Mike’s investments include Twitter,, ngmoco, Weebly, Chegg, Bazaarvoice, Spiceworks, Okta, and Demandforce.

Mike is known for coining the term “Thunder Lizards,” which is a metaphor derived from Godzilla that describes the tiny number of truly exceptional companies that are wildly disruptive capitalist mutations.

Mike likes to think of himself as a hunter of the “atomic eggs” that beget these companies.

Interests: Calligraphy, cinematography, and sporting clays.






We hope you enjoyed Mike Maples, Jr. on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!


211: Q&A on Niche Down with Praxis Students Pt. 1

How do you design a legendary career and life? On this special Q&A episode of Legends and Losers, Christopher Lochhead hangs out with 75 young Praxis students enroled in the program by the one and only Isaac Morehouse. They talk how to niche down and what it takes to become undeniable.

“To be different, to create something new, you have to identify a problem that people are experiencing or deficit in the world, something that could be better and invent something that makes it better.” - Hannah Frankman, Praxis student

Three Things We Learned

Legends are different

When we come to think about it, every person, company or athlete that we respect or admire share some things in common with their fellow legends. These people are different and they follow their different, not bothering to fit in. They’re original, unique, took and broke new ground, and left the world changed forever.

Legends niche down

Legendary people become successful by proactively positioning themselves. They specifically tell the world how to think about them, what problem they solve and why that problem matters. By doing so, they become evangelists for that problem and turn it into the niche that they become known for and dominate.

“Different” is more interesting than “better”

When you’re hustling in a category with a queen that shares two-thirds of the market, it’s close to impossible to be better. In the grand scheme of things, the game of better is less interesting. Being different still wins over more attention and reaps more success than trying to lap a competition.

Christopher got thrown out of school at 18, thinking that he was stupid. It wasn’t until he was 21 that he discovered he has learning differences. By embracing these and making the most out of his limited options, he was able to start his company and launch his career that is legendary in its own right.


Discover Praxis

Amazon - Niche Down

Amazon - Play Bigger

We hope you enjoyed this Legends and Losers Q&A episode with Praxis students! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitter, Instagram and subscribe on iTunes!


209: General Stan McChrystal, Leaders: Myth and Reality

What makes a great leader and how can the United States become actually united? On this episode of Legends and Losers, entrepreneur, multi-time bestselling author and US Four-Star Gen. Stan McChrystal joins us to talk about why people should serve the country, his 9/11 experience and more.

“If we let members of our society not feel like fully invested, they’re not going to do the kinds of things that we’d want citizens to do.” - Gen. Stan McChrystal

Three Things We Learned

A great leader needs not emulate another

Gen. McChrystal has been an educator since he left the service. He has concentrated his efforts on the youth, helping them become the great leaders that they have the potential to be. What he first drills is the importance of defining their own values, ethics and strengths, because they can’t be somebody else they want to emulate.

Every American citizen must serve the country

Young people should do a year of military service to the country, and by extension, the Americans. This stems from the need to strengthen the bond of citizenship to move the country forward. We must bring back the sense of connectedness that seems to have gone away.

It took awhile for the terror of 9/11 to sink in

That year, Gen. McChrystal spent a month-long program in Kuwait geared towards raising awareness of the situation in the Gulf region. There has been a high level of alert for an anticipated attack, but back in the US, September 11 was a bright day Gen. McChrystal spent practicing parachute jumping. When the first tower was struck, they all took it as a freak accident, and it wasn’t until the second hit that they realized what it truly was.

Ever since 9/11, America was changed. It continues to change. Unless people are going to do their part even when the country asks nothing of them, America wouldn’t move forward.

Former U.S. Defense Secretary Robert Gates said that General McChrystal is "perhaps the finest warrior and leader of men in combat I ever met."


In his last military role the General served as Commander, International Security Assistance Force (ISAF) and Commander, U.S. Forces – Afghanistan.

He previously served as Director, Joint Staff from August 2008 to June 2009 and as Commander of JSOC from 2003 to 2008.

A one-of-a-kind commander with a remarkable record of achievement, U.S. Four-Star General Stan McChrystal is widely praised for creating a revolution in warfare that fused intelligence and operations.

He is also known for developing and implementing the counter-insurgency strategy in Afghanistan and for creating a comprehensive counter-terrorism organization that revolutionized the way military agencies interact and operate.

A dynamic, powerful speaker, McChrystal impresses audiences with field tested leadership lessons, stressing a uniquely inclusive model that focuses on building teams capable of relentlessly pursuing results.

When old systems fall short, he believes true leaders must look for ways to innovate and change.

Citing stories from his career, McChrystal reveals a four-star management strategy, concentrating on openness, teamwork, and forward-thinking.

Few can speak about leadership, teamwork, and transformational change with as much insight.


McChrystal Group 

New Book Leaders: Myth and Reality

Leaders: Myth and Reality - Amazon


Stan McChrystal: John McCain Took No B.S.—and He Made Us All Better for It

Stanley McChrystal: Every American Should Serve For One Year

We hope you enjoyed Gen. Stan McChrystal on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitter, Instagram and subscribe on iTunes!


210: Older Entrepreneurs Winning

On today’s episode of Legends and Losers Unlocked, Christopher Lochhead shares the awesome and fascinating article written by Irving Wladawsky-Berger for Wall Street Journal. It tackles the prevalent ageism in Silicon Valley and how research shows that contrary to popular belief, older entrepreneurs are winning.

“I've been a lot more successful as I got more experience. And I think that tends to be true.” - Christopher Lochhead

Ageism in the Tech Industry

Pretty much the 20 years Christopher has been in Silicon Valley, the common thinking is that being a tech entrepreneur is a young person’s game. At one point in his career, one of the top venture capitalists in SV told him that all the great startups are founded by men 35 years and younger.

Other people say that if you’re over 50 in Silicon Valley, you have “aged out.” This is peak ageism.

Glorified Youngsters

The media celebrates the likes of Steve Jobs, Bill Gates, Mark Zuckerberg and Larry Page who were in their 20s when they first made a name for themselves. And then there’s Bezos founded Amazon when he was 30.

There’s a tremendous amount of attention paid to these young geniuses, as they should be. Zuckerberg believes young people are smarter and Thiel created a program providing hundred grand for young people to pursue their ideas. An Economist article even says that entrepreneurs are stereotypically college drop-outs.

Age on the Side of Entrepreneurs

Venture capitalist Vinod Khosal said people under 35 make change happen and that people over 45 die in terms of new ideas because they keep falling back on old habits. But Christopher would like to disagree. Not all old people are averse to new ideas, especially in the tech sphere.

Backed up by research, age is still on the side of entrepreneurs. A group of researchers from MIT broke down over 35,000 high-growth firms, both startups and long-standing companies. Needless to say, their findings will make people think twice about their perceptions on age in the tech industry.

To hear more about the article and why older entrepreneurs are winning, download and listen to the episode now!


Silicon Valley Myths Aside, Time Is on the Side of Aging Entrepreneurs

MIT Report: Age and High-Growth Entrepreneurship

The Brutal Ageism of Tech

Can you teach entrepreneurship?

We hope you enjoyed this episode of Legends and Losers Unlocked Older Entrepreneurs Winning! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!


208: Brian Burns, The Brutal Truth About Sales & a Whole Lot More

What brutal truths about sales today does the sales guru in Silicon Valley have to offer? On today’s episode, CEO at B2B Revenue, Brian Burns talks about his own brand of losery and serves some piping-hot truths everyone can learn from.

“The problem with sales today is everyone's doing what the dashboard wants to be viewed as opposed to what really accomplishes anything.” - Brian Burns

Three Things We Learned

Millions of dollars lost

Even the living expert on sales committed a few mistakes that cost him millions of dollars back in the day. When he turned down Web Logic, he “lost” five million; when he passed up a VP of sales position for a local company two decades ago, he lost thirty. But then again, do people who eventually become legends in their own right truly “lose” money?

Mistakes in pitching

People are taught many ways of doing a sales pitch. They have to know who their prospect is, reach out with a substantive pitch, and demonstrate that they know who they’re pitching to. But they must also ask themselves if they want to get pitched and the likelihood that their prospect will find something they need.

The problem today

People have grown so lazy and put so much focus on automation that they never really accomplish anything. Since the dawn of new technology like the customer relationship management software, salespeople have become so reliant on what the dashboard says. No one pays attention to what matters anymore.

Sales has become a race of closures, more weight given on the importance of deals than their chronology, which almost always makes it more difficult to be productive. People try meet triple their quota, only to see the deals they spend long hours working on fall apart. Unless people realize how these “new” sales strategies are actually detrimental, then there’s no real forward development.


Brian Burns is a sales leader, advisor and investor. He has spent his twenty year career creating, capturing and dominating early stage innovative markets. During this time, he has played key leadership, management and sales roles for nine venture capital backed companies, resulting in three IPOs and six acquisitions.

Through this experience, he has developed a unique and powerful sales method for bringing innovative products to market while marginalizing competitors. In his private practice, Brian has founded The Maverick Organization, a consulting firm specializing in assisting companies with their sales strategy, sales practices and in developing an effective sales team.



207 Future Hacking w/ Bix & Joe Bickson

What is future hacking and how does it affect individual and organizational performance? On today’s episode of Legends and Losers, Bix and Joe Bickson elucidate this term that has allowed them to create ways to help people break out of themselves and the organizations that they’re a part of.

“What we call a future hack is to get inside your guts or the guts of your organization, and develop the ability to create and fulfill the future of your choosing.” - Joe Bickson

Three Things We Learned

Future hacking in a nutshell

We define a hack as an effort to get inside and get a piece of digital gear with the intention of using it for a different purpose. Joe says that future hacking is the process and idea of creating ways to help people break out of acting on someone else’s thinking. It’s ultimately a unique design and body of knowledge for individuals and organizations to perform in extraordinary ways.

The case for most executives

In the traditional corporate sphere, executives get paid to produce the intended future. CEOs report to a board and work so that plans agreed on happen. They work, produce and align different factors to achieve a set of outcomes in the future, entirely different from the concept of hacking a future.

Setting a goal versus future hacking

People don’t get paid for something that’s already going to happen. Performance often remains encased in a paltry definition of achieving a goal. Future hacking enables people to gain access and get their hands on the dials and controls of performance.

The status quo of measuring performance against a set of outcomes to achieve in the future isn't worth preserving. To create a future, we need to gain access of tools to be more hands-on when it comes to performance. Bix and Joe Bickson work with people to help them get hold and hack their own futures.


Bix and Joe Bickson are a team of a baby boomer and millennial working to create new organizational DNA.


We hope you enjoyed Bix and Joe Bickson on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitter, Instagram and subscribe on iTunes!


206: Joe Morgan Former CEO of Sony Chemical on Leading, Life, Business & More

How do you mold a legendary career from curiosity and hard work? Today, Fortune 500 executive turned advisor and mentor Joe Morgan joins Christopher Lochhead in this free-ranging conversation. They talk about leadership, being a CEO, the power of curiosity, and so much more.

“In the microcosm of the world, because we've tried hard and we participated, I think we can leave a legend.” - Joe Morgan

Three Things We Learned

Buying is an Awesome Job

Joe attributes some of his success to luck, some to being in the right place and some to being consistent. After shifting degree programs three-quarters out of college, he ended up taking any job he could due to the massive-scale layoffs in his field. Eventually, he became a buyer in a chemical company, which opened a lot of doors for the young upstart.

Doing the Work to Produce the Results

A mentor’s advice on being part of what’s most important to the executive team guided Joe. So even as a young man and up-and-comer, whatever the task was, he took it seriously and delivered. Soon enough, his efforts paid off and resulted in his being fast-tracked, a chance to build his career to greater heights.

Be Curious

Joe has always wondered why younger people tend leave their curiosities unsatisfied. He is someone who’s always curious and has a knack of driving people into a corner with his queries. This curiosity didn’t land him the “corporate training” that most young people would undergo, but he got to learn from the people at the grassroots of the company, and this helped him achieve many great things.

Some people like Joe live a life that isn’t all that straightforward. However, they are able to make legends of themselves by putting in a lot of hard work, effort, and curiosity.


Joe Morgan is the founder and CEO of siY, LLC. This is a middle-market consulting firm focused on helping leaders with transformative change, cultural development, and go-to-market strategy.   

Having spent his career serving as a CEO or Member of the Board for large public as well as start-up and growth companies. Joe brings a wealth of experience and demonstrated leadership in transformational business environments.  

He has been successful in driving value and achieving strategic growth objectives in many industry sectors. These include service, technology, and manufacturing.

Joe’s experience includes having served as the CEO and Board member of Standard Register, a $1B+ public company, and recognized leader in the management of mission-critical communications for various sectors, including health care, financial services and manufacturing.  

He also served as Chairman and CEO of Uniguest, the leading provider and trusted integration partner of secure managed technology solutions with focus in hospitality and business services; Chairman and President of Sony Chemicals, a leader in specialized coatings for the automatic identification and electronics market; and President and Board Member of, an on-line marketplace for transportation.

Additionally, Joe is on the Executive Advisory Board for NexPhase Capital, a private equity investment firm focused on middle-market companies.   He also serves on the Boards of Lion Group, OmniSYS, Heapy Engineering, JBM Envelope Company and Mary Queen of Angels Eldercare.

He serves on an advisory capacity at CURA Homecare, and is on the advisory board for WPI Life Sciences.

Joe is frequently called upon as a speaker and lecturer.


We hope you enjoyed Joe Morgan on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitter, Instagram and subscribe on iTunes!


205: Legends and Losers Unlocked Elon Musk What The Mainstream Business Press Doesn’t Get

On today’s episode of Legends and Losers Unlocked, Christopher Lochhead tackles another topic that has been on his mind of late. Entrepreneur and Tesla founder Elon Musk has received a lot of negative press recently. Christopher proceeds to break down what the press doesn’t get.

“These geniuses, these people who take big risks are by definition unique, by definition strange. They are doing things that are exponential, not incremental.” - Christopher Lochhead on Elon Musk

The Controversial Elon Musk

Lately, Elon Musk has done some things that are a little bit unusual. These include tweeting a lot about taking Tesla private and claims about the rescue of the boys in a cave in Thailand that got people upset. Not to mention the piping hot issue of his smoking weed and drinking scotch when he guested on a podcast.

These concerning issues have raised a couple of eyebrows, but the press has only managed to skim the surface.

Mega Outlier in a World of Outliers

Elon spends his whole life going too far to find out how far he can go. And this is what the mainstream media doesn’t get. The entrepreneur creates electric cars and spaceships and wants to put tunnels under Los Angeles, and all these scream wacky.

Of course not everything that he does should be condoned. But Elon isn’t a button-down CEO. He is someone who exponentially moves the world forward, not incrementally running a company to squeeze out an extra penny of earnings next quarter.

Every Legend Gets Criticized

We must also note that legendary creators and innovators always get criticized in one way or another. One day people said Thomas Edison was a fake and a killer. They didn't spare Benjamin Franklin and Steve Jobs.

Nobody is perfect. But these geniuses are, by definition, different.


Was Thomas Edison a hack? Historians take on claims in The Oatmeal

Genius or manchild? Reconsidering Steve Jobs after his daughter's book

Genius in Madness? 72% of Entrepreneurs Affected by Mental Health Conditions

Are Entrepreneurs “Touched with Fire”?

Legends and Losers 072: Cameron Herold On Great COO’s & How To Reverse Engineer Your Vivid Vision

We hope you enjoyed Elon Musk What The Mainstream Business Press Doesn't Get! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitter, Instagram and subscribe on iTunes!


204: Daniel Gefen Self-Help Addict

Where do you draw the line between planning to ensure smooth sailing and just getting on with an endeavor that ultimately ends up in learning? On today’s episode, serial entrepreneur, podcast host and author Daniel Gefen talks about the value of authenticity and spontaneity over polished scripts, the beauty of just doing, and how to gain self-respect.

“Self-respect comes from doing hard work and achieving things.” - Daniel Gefen

Three Things We Learned

People fall prey to procrastination to achieve perfection

We don’t consume things far removed from our realities, and we don’t appreciate anything that is deceptively picture-perfect either. But we are also susceptible to putting off what we must do in hopes of achieving perfection. What it ultimately boils down to, however, is the fear of actually taking action.

How we know it is time to quit working on ourselves

Self-improvement is important, but there comes a point when we need to stop learning and start doing instead. This applies to a lot of things, from feeling that you lack enough information to start writing the book you want to write about or planning the architecture of a house that won’t built itself. A lot of successful people don’t stall; they just do.

We have way too much time in our hands

Because it is such a luxury nowadays, people have way too much time to spare thinking too deeply into things. A certain kind of unease usually follows this, and no self-respecting human should subject themselves to such quandaries. But we earn self-respect not through stalling but through hard work and achieving.

There is a fine line between learning to gain self-improvement and doing to learn. With life so unpredictable that we don’t ever truly become ready for it, which of the two is the way to go?


Daniel Gefen is a serial entrepreneur and founder of Gefen Media Group - a podcast production and booking agency helping clients build a loyal following through the power of podcasting.
He is also the host of the top-rated podcast show called ‘Can I Pick Your Brain?’ which has exceeded over 150,000 downloads and was named top 26 podcasts to listen to by CIO Magazine.
He has interviewed over 100 thought leaders, billionaires and celebrities.

In 2017, he was named one of the top 25 most influential influencers and has been featured in dozens of media publications including Forbes, INC, CIO, Influencive, Success Radio and over 70 leading podcasts.

Daniel lives with his wife Lorren and 4 children in the hills of Bet Shemesh, Israel.

You can listen to his show by searching for 'Can I Pick Your Brain?' on iTunes or other podcast platforms.


We hope you enjoyed Daniel Gefen on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on FacebookTwitter, Instagram and subscribe on iTunes!