May 11, 2018
How do you build a podcast that thrives for over ten years? How do you grow in a fast-paced world where human proclivities are as ever-changing as the trends? Today, John Wall, host of Marketing Over Coffee podcast talks about how he chose to fit at the intersection of marketing and technology and how he has managed to make it by being adaptable to change.
“It’s not the soundbites.” - John Wall
Three Things We Learned
- Adapting to change goes a long way
John’s podcast started off as some sort of tutorial on how to infuse some marketing into your technology. Over the years it grew to become the conversational podcast that we all know today, nestled at the intersection of these two fields. By going with the flow, being open to bigger guests, and expanding to cover the whole board, he is able to advance his career and reach new heights every time.
- It should never be just about hooks and hangers
Let’s face the harsh, cold truth: the average human brain is selective in soaking up information and can pay full attention for only ten to twenty minutes. This knowledge of our own limitations as a species is what drives most of our marketing strategies, which aren’t foolproof at all. Obsessing over smart one-liners and soundbites can be a pitfall if we forget that being shown the ropes, of how things work or the way to do things better, is what people are actually after.
- When going with the trends is unachievable
Artificial intelligence is the big thing in the tech world at the moment. While he’s out there to marry tech and marketing, John acknowledges the fact that there are walls that he can’t climb. In order to get past that and set your funnels straight, you will have to gather all the data you need, and that’s the first thing you must set out to do if you want to fly above your station.
There’s no sureball way of achieving something, but one thing’s for certain. Being able to keep up with changes while acknowledging your limitations are key to grow in whatever niche you decide to take. This, and a couple mugs of coffee with people who know what they do and what they talk about, can be the greatest combo in your arsenal.
John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology.
He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes. Notable guests include Chris Brogan, David Meerman Scott, Simon Sinek and Seth Godin.
His work has been profiled by Forbes, CBS Evening News, The Associated Press, NECN, The Boston Globe, Boston Herald, DM News, and the Yahoo! Year in Review.
John is Vice President of Marketing at EventHero. He has held positions specializing in Customer Relationship Management, Marketing Automation and sales support systems at both venture funded and privately held businesses, working with clients such as Microsoft, Oracle, and Salesforce.com. Read more on LinkedIn.
John has lived in every corner of the United States and now resides outside of Boston. Check out my twitter stream to hear what I’m rambling on about and here’s some more personal stuff.