Christopher Lochhead Follow Your Different™

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139: Jen Groover - One Woman Brand

April 12, 2018


"The more people are becoming authentic, bolder, raw, and real, the more they want more of it because it is more identifiable than when everything's perfect." - Jen Groover


How do you become your own brand in the new media? Modern society has its own say for being different and bold. In this episode, Jen Groover shares what it takes to be authentic and to produce massive success in the end.   


Three Things We Learned



  • Authenticity has various definitions



Because of our training, there are belief systems that we abide. But it does not always work. We can be authentic just the way we are in the new media. Unique ideas can shine brightly despite the oppositions, as in the case of Spanx Founder Sara Blakely.



  • Existing ideas have untapped potentials



Creativity opens the door to greater possibilities. It knows no bounds. Existing ideas can be reimagined and transformed into outstanding ones.



  • Influencer marketing is leading the way



Industry influencers have established a name for themselves in the categories they belong. Nowadays, partnering with them to market a brand has become widely popular. They have the power to reach the information you desire.


With the rise of social media and other marketing platforms, people can already choose any information they want. They also get to choose which type of authenticity they want to see or hear from.


Despite how rude the language is, people still enjoy the message they receive. As Jen puts it, people can identify with it better when not everything is perfect.



Empowerment and Business Expert, Creator of The Butler Bag, Author of “What If? & Why Not?”, Motivational Speaker, Entrepreneur, Spokesperson & Media Contributor

Jen Groover has been tagged by SUCCESS Magazine as a “One-Woman Brand”, a “Creativity and Innovation Guru”, and a leading “Serial Entrepreneur” by Entrepreneur Magazine. Jen Groover’s name has quickly become synonymous with innovation, entrepreneurship and evolution. She has gone from guest-hosting television spots, to inking deals with some of the industry’s biggest heavyweights. Jen recently made history at the New York Stock Exchange, as a member of the first all-female group to ring the opening bell, representing women’s leadership and economic independence. Her influence and leadership has aligned her with amazing brands, such as USANA Health Sciences, Avon, Verizon and SkyMall, for which she acts as a spokeswoman.


Her success skyrocketed with the creation of the Butler Bag, the world’s first compartmentalized handbag, and has not stopped since. Jen spring-boarded the Butler Bag’s success into an entire lifestyle brand, found at a variety of price points and well-known retailers, which led to the creation of subsequent lifestyle brands, Leader Girlz, and Empowered by Jen Groover. Leader Girlz teaches young girls the importance of empowerment through play, while the recently launched “Empowered by Jen Groover” brand, including her one hour PBS special and forthcoming book, comprises a variety of consumer products that encompass her quotes and inspire people to live life with passion and purpose. The success and momentum of Jen Groover’s empowerment movement has led to the development of Jen’s upcoming, highly integrated tech platform, “Empowered for Purpose,” which will serve as a foundation for further expansion of the “Empowered by Jen Groover” brand.


Jen is a top business and lifestyle contributor and content creator for major television networks such as ABC, CBS, CNBC, NBC, Fox News, Fox Business News and The CW. Jen also contributes editorial pieces to several prominent business magazines and online resources including The Huffington Post, Entrepreneur Magazine, Positively Positive, The Daily Love, and HealthyStyle NY. Her products, brand and work have been featured in hundreds of media outlets including O! The Oprah Magazine, Redbook, People, US Weekly, SUCCESS and Entrepreneur, to name a few.


Jen’s passion for inspiring others to realize their greatest potential on all levels is the driving force behind her many successful brands. Jen’s diverse experiences and businesses span many different industries and she has no desire to slow down anytime soon. She constantly motivates and inspires through her keynote speaking engagements for corporations, universities and organizations all over the world. Jen continues to strive toward her ultimate goal, which is to innovate in every industry she is inspired to play in while empowering others to achieve their goals. Jen is more than a more than a multifaceted, multitalented individual – she is, undoubtedly, a force to be reckoned with. Jen believes in active participation and lives by the belief that “if you are going to complain about something you better be willing to do something to inspire change.”


For more information about Jen Groover, please visit

Follow Jen Groover on Twitter @jengroover

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