Christopher Lochhead Follow Your Different™

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013: Quit Your Corporate Job & Go Solo w/ Eddie Yoon

Today, Eddie Yoon unpacks a recent Harvard Business Review article with his co-author Christopher. Together, they answer some questions, concerns, and explain further why you should quit your corporate job and go solo. It's All in the Data Eddie and Christopher’s HBR article has been receiving a lot of attention. Some of the people amid the buzz expressed their concerns about their thesis. But the data say it all: nearly 70% of solopreneurs make $100,000-250,000 in a year.

This figure is almost twice as much as the average US household. And it is much higher than what Glassdoor reports the average US executive makes yearly—$121,500. It seems solopreneurs are doing as well, if not exceedingly better, than most executives. “If solopreneur was an industry and a company, everyone would be flocking to this industry in the same way that people did it for Silicon Valley or investment banking or consulting.” - Eddie Yoon Importance of IPOs Initial public offering (IPOs) have always been tech-related. But there are notable people who have done it in a non-digitized fashion. One example is Steve Hughes who launched a special purpose acquisition company and eventually skyrocketed as a solopreneur.

To go solo, a bridge needs to be crossed. You must know your investor story and who your target investors are. You must also know why they should believe that you’re worthy of your multiple. “I think that more people are figuring out that market exists and [so], ‘Why not me?’” - Eddie Yoon Breaking Out to Do Better So many people are afraid to break out because of the corporate mothership and the financial aspect tied to the choice. But there are those who confronted their fear of not making enough and ended up earning more while working less.

The other odd benefit to going solo is that as an outsider, solopreneurs tend to be a lot smarter than those who are tied to a company. “Maybe that's the extra value that perspective gives you.” - Eddie Yoon To hear more about the ultimate way of monetizing yourself and making an emotional business case for going solo, download and listen to the episode. Bio: Eddie Yoon is the founder of EddieWouldGrow, LLC a think tank and advisory firm on growth strategy.

Prior to this, he was a partner at The Cambridge Group, a strategy consulting firm that helps Fortune 500 CEOs drive growth by unlocking consumer demand. His work over the past two decades has driven over $5 billion dollar of annual profitable growth in consumer packaged goods, durables, robotics and energy.

Eddie is one of the world's leading experts on finding and monetizing superconsumers to grow and create new categories. He is the author of the acclaimed book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth (Harvard Business School Press, 2016).

He is also the author of over 40 articles, including Make Your Best Customers Even Better (Harvard Business Review magazine, March 2014) and Why It Pays to Be a Category Creator (Harvard Business Review magazine, March 2013). Additionally, he has been quoted in the Wall Street Journal, The Economist, Forbes and has been a keynote speaker in the U.S., Canada, Kenya, Australia, New Zealand, Denmark, the UK and Japan.

Eddie lives in Chicago with his wife and three children. Links: Harvard Business Review Article by Eddie Yoon & Christopher Lochhead:

Why Some High Performers Are Quitting Big Companies to Work for Themselves

Glassdoor - Executive Salaries

EddieWouldGrow.net

Superconsumers on Amazon

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We hope you enjoyed Eddie Yoon on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

012: Negotiation, Teams & Diversity w/ Stanford Prof. Margaret Neale

Today, Prof. Margaret Neale joins us for a riveting conversation about research-based negotiation, teams, and diversity. She shares insights that haven’t been heard before, like why engaging in a negotiation as though going into battle is a bad idea. “When I have this view of negotiation as a battle, then that mindset becomes the filter through which I evaluate all your behaviors.” - Prof. Margaret Neale On Research-Based Negotiations Too often, people have a lot of negotiation beliefs and insights that are not supported by empirical evidence. And often, these beliefs are repeated. This is the reason why Prof. Neale tries to help people think about negotiation in a broader sense.

Through her work and teaching, she also shares strategies and tactics that are research-focused and probably not mainstream. Value Creation and Claiming Take for example the infamous strategy of most people who engage in negotiation and talking about the price. In order to get what they want, they’re most likely not being truthful. They start way above their ideal price so they can argue their way down the middle, while the other party does the same thing from below. “The challenge in negotiation is that you are trying in most situations to trade off value creation and value claiming.” - Prof. Margaret Neale But value creation is a process that’s independent of value claiming. When we think of them simultaneously during a negotiation, we cause the other party to come up with more extreme counteroffers. We are then less likely to find an outcome to the negotiation. Collateral Damage of Negotiation Battles The concept of negotiation as a battle creates all sorts of collateral damage. And this is why Prof. Neale wants to move people away from it. “I make my most malevolent interpretation of those behaviors because you’re the other, you’re the enemy.” - Prof. Margaret Neale Not to mention that this mindset, when reciprocated, ultimately causes laser-focus on winning the fight. It then becomes a matter of who gets to beat whom, which is far from the true goal of the interaction.

To hear more do's and don'ts of negotiation and insights on teams and diversity from Prof. Margaret Neale, download and listen to the episode. Bio: Dr. Margaret Neale is the Adams Distinguished Professor of Management, Graduate School of Business Stanford and Co-director of Executive Program for Women Leaders.

Margaret Neale’s research focuses primarily on negotiation and team performance. Her work has extended judgment and decision-making research from cognitive psychology to the field of negotiation.

Dr. Neale was the Graduate School of Business John G. McCoy-Banc One Corporation Professor of Organizations and Dispute Resolution from 2000-2012.

Trust Faculty Fellow in 2011-2012 and in 2000-2001. Dr. Neale received her BS in Pharmacy from Northeast Louisiana University, her MS from the Medical College of Virginia and Virginia Commonwealth University, and then her Ph.D. in Business Administration from the University of Texas. Links: Graduate School of Business Stanford

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Articles:

Professor Margaret Neale Named 2011 Davis Award Recipient Why Women Must Ask (The Right Way): Negotiation Advice From Stanford's Margaret A. Neale

We hope you enjoyed Prof. Margaret Neale on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

011 Bob Evans – Tech Industry Thought Leader

Communications guru and podcaster Bob Evans joins us once again for today’s episode. He and Christopher have a thoughtful conversation on movies, technology, being direct and so much more. Pondering the Past Nowadays, watching the news entails being freaked out by the realities of the world. Given all that, would you consider revisiting the film classics like One Flew Over the Cuckoo’s Nest and Cool Hand Luke? Bob says that it might be a good idea if we did.

Remember the iconic scene where Jack Nicholson’s McMurphy tried lifting a water fountain? He couldn’t do it, but at least he tried. Then there was Paul Newman’s Luke who swore death against defeat and who thought nothing was a mighty cool hand. “We are in a time now when so much of our life is restricted. We'd let our fear shrink our world. We let fear, you know, crush our dreams.” - Bob Evans Beyond What You're Dealt The culmination of all these, Bob says, reflects how it’s not what’s around you that determines what you become. Your fate turns out the way you play yourself. Not much depends on the hand that you're dealt. “I think it’s good to go back and look at some of those things and realize we get to parts where we are today by letting it happen. Declining’s a choice.” - Bob Evans Merits of Technology When Bob left the media industry to jump into technology, a lot of people said that he was coming to the dark side. When he asked them why they thought so, they would say it was because tech people were dishonest. But to Bob, the change was like coming into a brightly-lit place coming out of the dark side.

People have plenty of valid reasons to “bitch about technology”, but there’s a big but, and Christopher has a few choice words for them. “Innovation overall has massively increased the well-being of human beings, the lifespan of human beings, and the quality of life of human beings.” - Christopher Lochhead To hear more about technology, the virtue of being direct, and the downside of judgment-free zones from Bob Evans, download and listen to the episode. Bio: Bob grew up outside of Pittsburg with hardworking parents and his 6 siblings. He graduated from the University of Pennsylvania in 1978 and entered the business world, flowing his passion for information technology and writing.

He rose to become the editor of Information Week, one of the top two publications in technology at the time. Then he became the SVP and Content Director for Information Week’s parent company TechWeb/CMP.

After thirty years in the media business, he left to join the world of software vendors. Following a quick stop at ERP vendor SAP, Bob was recruited by the world 5th richest person, a legendary category designer and entrepreneur Larry Ellison the founder of Oracle.

At Oracle, Bob served as SVP and Chief Communications Officer for Larry. Today, Bob runs his own strategic communications firm, is a prolific writer, a tech industry commentator, public speaker, and a legendary guy.

He hosts the widely popular Cloud Wars Live Podcast. Links: CloudWars.co

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We hope you enjoyed Bob Evans on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

010: How To Get and Stay Fit with Joey Wolfe

New Year resolutions have been made. How do we keep from being part of the 6% of people who can’t follow through? Professional athlete turned fitness trainer and entrepreneur Joey Wolfe joins Christopher on today’s episode for some practical ideas to make fitness stick in our lives and improve our well-being. “I was doing all these other stuff more so than putting my health first and that is completely changed, and I honestly don't feel like it's ever going to change again because it's part of who I am now.” - Joey Wolfe Coming Up with a Plan Joey is the founder of Paradigm Sport in Santa Cruz, California, the gym Christopher personally goes to. Every beginning of the year, new faces fill the gym. Then by February, the same people disappear — a trend across the gym business.

You need to have a plan so you don't become the person that’s done by Valentine’s Day. Everybody has good intentions at the beginning of the year, but you must be clear on what your goals are. And goals are different from results. Important Behavioral Changes When planning your fitness routine, you must focus on the goals and the measures you will have to take to fulfill them. “What are the behavioral changes we need to make in order to get you to achieve those goals... what are the behavioral changes I can be making to make my goal a reality?” - Joey Wolfe In order to make these changes, you must get into a routine. This is what most people find most troublesome since routines are difficult to establish. Workout Buddies and Realistic Plans Joey has never been a morning person, and it remains true until now. But he found a workout group composed of other goal-driven and like-minded entrepreneurs. They helped him ease into the routine of working out first thing in the morning.

An "accountability partner", along with a realistic plan catered to your fitness level, will help you follow through your plan.

To hear more fitness tips from Joey Wolfe, download and listen to the episode.

Bio:

Joey Wolfe Founder & CEO Paradigm Sport Santa Cruz, CA

Joey is a lifelong athlete. Early in his career, he played professional baseball and was on track to be a major league catcher when injuries took him out.

Never a quitter, Joey dedicated his life to empowering others to be fit, healthy and make their athletic dreams come true.

He has trained countless pro-baseball players, UFC fighters, pro-surfers and regular folks who want to take their game up in life.

A native of the Central Coast of California, his talent and passion for baseball took him to the professional level where he worked with some of the country’s best trainers. As an ACSM-certified trainer, he now shares his experience and enthusiasm with world-class athletes and fitness clients alike.

Joey has built a business with the goal of bringing the most advanced techniques and the highest levels of individualized athlete training to the Central Coast community.

The local environment has shaped his interests and defined sport-specific training in two disciplines: competitive surfing, for which Santa Cruz is world-renowned; and baseball, which launched his career.

Joey Wolfe’s 7 Fitness Tips:

30-minute workouts will suffice. Share your goals with those closest to you, or if you’re up for it share it on social media. Get a gym membership or outfit your garage with exercise equipment. Have a large visible calendar or “accountability mirror” to track your workouts in advance. Have workouts written in advance. Find a workout partner who can motivate you. Don’t get caught in the mental trap that “going to the gym” is the only way to workout.

Any physical activity will suffice, just make sure you train like it matters! Links: ParadigmSport.com

Instagram - Paradigm Sport

Facebook - Paradigm Sport

We hope you enjoyed Joey Wolfe on this episode of Follow Your Different™! Christopher loves hearing from his listeners.

009 Hal Elrod and Jon Berghoff – Your Best Year Ever

With the New Year upon us, how do we make it count? Hal Elrod and Jon Berghoff touch base with Christopher for today’s episode. Together, they discuss ways to make 2019 our best year ever. “How do I create an identity for myself that I just want to keep living into? I guess I would call that an ‘accountability’ to my image of myself.” -  Jon Berghoff A Shift in Priorities and Values Hal has been working on two new books. The Miracle Equation comes out in April. Miracle Morning for Couples: How to Make Your Relationship Legendary One Morning at a Time is to be released on Valentine’s Day.

On top of his writing, he’s been busy being the best dad and husband, spending every possible moment with his kids and helping his wife take care of them. This showed especially when he completely forgot about a book deadline in favor of spending time with his kids and a friend’s. “That's a fundamental, radical subconscious shift in my priorities and in my values… While I'm still navigating the balance, it's positive.” - Hal Elrod The Miracle Equation Hal has worked on The Miracle Equation long before The Miracle Morning. He has used the equation to teach people and help them exceed everything they have done before.

Two fundamental decisions make up the equation: unwavering faith and extraordinary effort. Any high achiever who has contributed anything extraordinary to this world and achieved something extraordinary in their lives make these two fundamental decisions. They maintain them to achieve those results. Achieving Inevitable Success One must establish unwavering faith that you can do something you’ve never done before. This is counterintuitive and defies our human nature. We tend to stick to things we’re familiar with, but it’s important that we go out.

Extraordinary effort must be put forth until results are achieved. It may take a while, even with the two decisions in play, but it’s just like everything. “When you live your life where you approach your every day, every goal, every dream with unwavering faith and extraordinary effort, your success is inevitable. It's only a matter of time.” - Hal Elrod To hear more about making the most out of your year from Hal Elrod and Jon Berghoff, download and listen to the episode. Bio: Jon Berghoff Co-Founder and President Flourishing Leadership Institute (FLI)

Under Jon's leadership, the FLI team has designed and facilitated whole-system change efforts through large group collaborative summits for organizations that include BMW, Fathom, Boeing Corporation, Vitamix Corporation, Fortec Medical, and Fairmount Santrol. Jon previously served as the head of sales for the direct sales team at Vitamix Corporation, where revenue grew by 400% in less than 4 years, as their team grew from 175 to over 600 members.

His work in Appreciative Leadership, Emotionally Intelligent Negotiations, and Influence has brought him to Australia, Japan, the UK, and South America. Jon is in high demand, known for his authenticity and highly engaging style of creating powerful learning experiences for participants. Hal Elrod Hal Elrod is on a mission to elevate the consciousness of humanity, one morning at a time.

He is one of the highest-rated keynote speakers in America, creator of one of the fastest growing and most engaged online communities in existence and author of one of the highest rated, best-selling books in the world, The Miracle Morning.

Hal actually died at age 20, hit head-on by a drunk driver at 70 miles per hour. His heart stopped for 6 minutes and he broke 11 bones. Eventually, he woke from a coma to be told by doctors that he would never walk again.

Not only did Hal walk, he went on to run a (52 mile) ultra-marathon and become a hall of fame business achiever—before the age of 30.

Then, in November of 2016, Hal nearly died again. His kidneys, lungs, and heart were on the verge of failing. This led to a diagnosis of a very rare,

008 Will Little – Take a Life, Make a Difference

Today, legendary keynote speaker, barber, and poet Will Little once again joins his friend Christopher. They share an insightful conversation on redemption, forgiveness, and personal transformation. “We are not having the conversation they need to hear.” - Will Little on young men who feel angered or disconnected An Eye for an Eye for Most How would you feel if someone killed your brother, Will would ask people. For most, the first response is to kill. It’s what they feel is right, that there’s no other recourse for them.

This kind of thinking presents a myriad of challenges for young people. “They’ll have no other authority but to hear the voice of the streets, even if they’re not built by that, even if they’re not in the streets like that.” - Will Little Voice of the Streets Sometimes, even the unwilling are forced to take up the gun. After all, it's what the streets say they must do. But Will has made it his life mission to make people realize that it’s not a path they need to take.

Along with others with the same mindset, Will has been sharing his story to let people know that they can be who they are. While they grew up thinking certain things were real, they can shape their own reality. Understanding all of these brings hopes of growth and learning. Presenting Possibilities Ever since he started speaking with groups of young guys, Will quickly learned the most pressing challenge in transforming the lives of others. “A lot of them see possibility in their life. They just think they're secluded to this four-block radius where they live at and where they're from.” - Will Little To hear more about how Will Little shows young people who he is so they can all make a difference, download and listen to the episode. Bio: Growing up in a fraught environment, Will dropped out of school early. He got involved with gangs shortly afterwards, which led to a gunfight that resulted in taking another man’s life. He has since served his sentence in jail for the murder, and now Will goes around having conversations with people.

Will shares his story with youngsters going through same challenges he was in back in the day. Now a keynote speaker, he shows people the possibilities in their lives and how they can transform themselves for the better. Links: LinkedIn

South Philly Man Turns His Life Around, Now Promoting Peace One T-Shirt at a Time

Anti-Gun Violence Champion Will Little

We hope you enjoyed Will Little on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

007 Dr. Caitlin O’Connell-Rodwell – Secret Lives of Elephants

Today Christopher talks with Dr. Caitlin O'Connell-Rodwell the world's leading expert on elephants. Dr. O'Connell-Rodwell explains how she discovered that elephants are just like us, they communicate through the ground and what all this means for human beings. "Are (we) going to allow elephants to exist. Aside from poaching, it's a land-use issue" - Dr. Caitlin O'Connell-Rodwell Recognizing Boundaries Like the US/Mexico border issue, elephants struggle with similar issues. They recognize where it's safe to be, when it's hunting season and when to sneak into the cornfields when it's ripe. Like humans, elephants know when is the best time to raid a resource. "Like humans...the great leaders have an equal balance between carrot and stick. They are respected because they are tough but they are also soft." - Dr. Caitlin O'Connell-Rodwell Historically humans have always put themselves above other species. We are now at a time in history where we must re-evaluate that paradigm. There are critically endangered species and it's up to us to decide whether they survive. Elephant's and Their Value System Dr. Caitlin O'Connell-Rodwell says they have a value system but it's also character driven. You have the confident matriarchs that help other elephants if they are in distress and then the young inexperienced ones will become nervous, scream and slap others away.

It's a similar dynamic with the males, there are the aggressive brutes that others don't want to follow because they are so aggressive. The leaders are the ones who have balance a good balance between strength and also the ability to be soft. Much the same as in human culture, the elephants with the best balance are followed.

To hear the rest of what Dr. Caitlin O'Connell-Rodwell has to say about what we can learn from elephants and why they are so important to our future, download and listen to the entire episode. Dr. Caitlin O'Connell-Rodwell's Bio: Dr. Caitlin O’Connell-Rodwell is a faculty member at Stanford University School of Medicine and a world-renowned expert on elephants.

She has dedicated the past twenty years of her research career studying elephant communication and how their societies are constructed and maintained, resulting in numerous scientific publications.

She is the author of the internationally acclaimed nonfiction science memoir, The Elephant’s Secret Sense (Free Press, 2007), which highlights a novel form of elephant communication as well as the elephant’s conservation plight.

Her photo book, An Elephant’s Life (Lyons Press, Fall 2011) conveys the complicated social lives of elephants through images, and her co-authored, The Elephant Scientist (Houghton-Mifflin, Scientist in the Field series, Summer, 2011), is designed to attract the 6-8th grader to a career in field biology.

Along with over thirty peer-reviewed journal articles, her essays have appeared in a number of popular magazines, including Smithsonian Magazine, The Writer and Africa Geographic.

Her work has been covered by multiple international popular magazines, newspapers, radio shows and documentaries.  

She is the co-founder and CEO of the nonprofit organization Utopia Scientific (www.utopiascientific.org) dedicated to research and science education.

She teaches Science Writing for Stanford University and The New York Times Knowledge Network.

Links: http://www.caitlineoconnell.com https://en.wikipedia.org/wiki/Caitlin_O%27Connell-Rodwell https://www.youtube.com/watch?v=Yd0MRjq37uw https://blog.nationalgeographic.org/author/ceoconnell/

We hope you enjoyed Dr. Caitlin O'Connell-Rodwell on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

006 Jason DeFillippo Great Grumpy Stuff

Today, podcast legend Jason DeFillippo once again joins Christopher Lochhead to get their grump on. They trade stories of flying robots sulking in space, health-food baby names, and why convenient use of facial recognition is both flabbergasting and questionable. “I know that feeling that you get when you give up just a little bit of yourself to these people and you just don't know where it's gonna end up someday.” - Jason DeFillippo on fear of giving away ID for convenience The Future is Here Facial recognition for security checks is a very interesting concept that is bound to happen in the future. But using one’s face as a convenient way of logging into automated systems can be a bit tricky. The margin of error must be very slim, or else the technology could birth a mountain of challenges. “Everybody’s doing facial recognition, face ID, and things like that. But, nobody’s doing it right.” - Jason DeFillippo In Atlanta airport, the busiest airport in the world, Delta now allows the use of a passenger’s face as a boarding pass. It is said to be 98% accurate. But the question remains: is 98% good enough? AI Robot Sulking in Space The $6M flying robot CIMON was recently reported to be sulking in space. More than a colleague, the robot was to supposed to befriend the team of astronauts in the international space station. But then things have gone awry, like a Tinder date gone wrong.

One day, the robot started playing, “The Man-Machine” by Kraftwerk. One of the astronauts, Gerst, bobbed to the first 46 seconds of the song before giving up and asking the robot to stop. But CIMON hasn’t stopped playing the less pleasant playlist. “They could’ve tested this on the ground first. You didn't need to actually send the robot up there to do this.” "Kale" is Now a Baby Name There has been a slew of health-food baby names for a while now, like Saffron and Kiwi. But recently, Kale has risen up the ranks as well. It’s not much of a surprise, even if a bit distasteful.

To hear more grump stories, download and listen to the episode. Bio: Jason is a full-time podcast producer and editor for The Jordan Harbinger Show as well as the Creator and Co-host of the Grumpy Old Geeks Podcast.

Jason has been building websites since the early days in 1994 for clients that range from small businesses to million dollar websites for blockbuster films to his own start-ups.

In 1994 he created the groundbreaking website Spewww which was nominated for a Webby in the first year the awards were held in 1998. In 1995 a new media company in Santa Monica moved him out to Los Angeles to build the first website for Epson America. Since then Jason has launched over 250 websites for major corporations like Paramount Pictures, Sony, Warner Brothers, and Disney.

He also created the two time SXSW Weblog Award winning Blogrolling service as well as co-founded the global blog network Metroblogging. He has worked at several startups in San Francisco including Technorati and 8020 Media, the publishers of JPGMagazine.com, and statistical aggregator Metricly.

Links: JPD.me

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Grumpy Old Geeks Podcast

Jordan Harbinger Show

Some of the topics covered: 

US airport opens first fully biometric terminal There’s an AI robot sulking in the international space station “Kale” is a baby name now Marriott’s breach response is so bad, security experts are filling in the gaps — at their own expense AI News Anchor Makes Debut In China Dude uses drone to catch cheating wife, does play, by play on You Tube

We hope you enjoyed Jason DeFillippo on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

005 Dushka Zapata and Heather Clancy – Niche Down: The Power of Being Different

Why is Niche Down, a book meant to be shared with everyone, so personal to its authors? On this episode, Dushka Zapata and Heather Clancy join Christopher to talk niching down, why being different is a superpower, and so much more. Starting Out Differently While Young Christopher, half the dynamic duo behind Niche Down, had to deal with what makes him different quite early. He knew he was smart in certain areas and not so much in some. Reconciling his weaknesses and strengths proved very difficult. “My life has been one giant dichotomy, one giant bipolar adventure.” - Christopher Lochhead He was highly talented in music and drama but got 4 out a 100 in math. It wasn’t until he was enrolled to a fine arts school that he finally gained his footing. Around the same time, he began to realize, in waves over time, that being himself was the way out of everything. Looking at Different Things Then there is Heather, the kid who was brought up to be a well-rounded student. She was amazing at math, in fact taking advanced classes on pre-calculus and physics. While she was programmed in different ways, she knew that she wanted to pursue the creative field.

Heather could have gone in so many directions she was shoved into. Her parents encouraged her to look at different things. But she was never one to jump off a cliff on her own accord. A Natural Intersection Heather and Christopher have known each other for 25 years. In their many interviews, Heather realized that Christopher did a lot of the pushing.

Their friendship bloomed from Heather’s penchant for asking questions that helped Christopher change his thesis on a lot of things. Other times, she helped him form a messaging of things that he wasn’t ready for just yet. Coupled with her fascination with entrepreneurship, they eventually became a team. “I was always so interested in helping those people tell their stories... What makes you different? What did you choose to do that? So when he (Christopher) thought about this book, it just sort of was a natural intersection, I think.” - Heather Clancy To hear more about the conception of Niche Down and Duska’s microscopic examination of Heather and Christopher’s team-up, download and listen to the episode. Bio: Heather Clancy Heather is a long-time celebrated journalist and co-author of Niche Down.

HeatherClancy.com

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Twitter Dushka Zapata Dushka is one of the famous writers in the Q&A platform, Quora.

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Twitter Links: NicheDownBook.com

Niche Down on Amazon

We hope you enjoyed Dushka Zapata and Heather Clancy on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

004 Andre Iguodala – NBA Legend

What does it take to become an NBA World Champion with a team built on a culture of fun and dedication? Finals MVP Andre Iguodala of the Golden State Warriors joins us today to give an insider’s view. How do you come up with a thoughtful life design? Finding His Way to the Bay Before he joined the Warriors, Andre had seen his fair share of rainy and muggy days. It was during that time that he chose to sit back and watch basketball a lot. Seeing his opponents and the certain kind of joy they had, he soon realized that he wanted to be in a place where  he could enjoy basketball. “I just paid attention and it’s kind of being aware of your surroundings. That’s what kind of brought me here.” – Andre Iguodala Strengthening the Team’s Core Warriors’ head coach, Steve Kerr understood the ups and downs of playing in the NBA. The environment and mood of the team ultimately affect performance on the court. As coach, he gave the players the freedom to enjoy what they do.

Everyone appreciates this mentality that the coach has. He’s all about supporting everyone and wanting them to succeed. This strong core enables them to build a culture that is key to their success as a team. Success from Building Culture A lot of people would say that in order to have success, you need to have the best talent. This is true. But Andre has seen other teams with strong individual talents that fall apart from the lack of a great match of personalities and well-founded culture. “You can have all the talent in the world but if you don’t have the right culture, their personalities don’t fit, there’s just gonna be a lot of dysfunction.” – Andre Iguodala There’s plenty of factors that come into play when aiming for success. And a team should act like a machine, with its members on the same page, on the same path, and moving at the same pace. “What the team has been able to do here is find the right personalities to fit the culture that we have built here.” – Andre Iguodala on the Warriors To hear more about the Warriors, Andre’s business sense, and his investment in Silicon Valley, download and listen to the episode. Bio: Andre Iguodala is a professional basketball player for the Golden State Warriors of the National Basketball Association (NBA). He was an NBA All-Star in 2012 and named to the NBA All-Defensive Team twice.

He won a championship with the Warriors in 2015. Andre was also named the NBA Finals Most Valuable Player that year. He was also a member of the gold-winning national team at the 2010 FIBA World Championship and 2012 Summer Olympics. (Source: Andre Iguodala- Wikipedia) Links: Instagram

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We hope you enjoyed Andre Iguodala on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!