Legends & Losers - The Podcast Silicon Valley Needs

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085: Relentless: How Joe De Sena Built Spartan Race into the Category King of Obstacle Racing

What’s it like to stare down 300 competitors and build a legendary company in an exploding category? For endurance athlete and entrepreneur Joe De Sena, it was a challenge he met with the same relentless tenacity that compelled him to run the Iditarod (and we mean run, as in no dogs, no sleds). Here are the 3 things we learned from Joe, starting with his first business cleaning pools for New York mobsters, to losing a half million dollars on his first obstacle event, to building a global brand with over 1 million participants a year.

I think I’m actually normal, everyone else is abnormal. - Joe De Sena

One Sentence Can Change Your Life 

One of Joe’s turning points came early in life while watching his mother buy a new car. As they stood in the Chevy dealership, he eyed the BMW’s next door. “I said, I want one of those. My mom turned to me and said, ‘You gotta work. If you work, you get one of those.’ That one sentence was like a vice grip on my head that would transform my life.” Joe explained that from that point on, he defined himself as a worker, and soon started the pool business in which he learned his first real entrepreneurial lessons. That business grew to over 700 customers, of which Joe estimates some 200 were members of New York crime families.

Overcome Rejection Early Because Everything Is Selling

Joe puts such a high value on overcoming rejection early in life that he encourages and funds his children’s entrepreneurial ventures, such as selling t-shirts on the beach. When people ask him why he put his kids through that, or why he would allow them to hound other parents with their sales pitch, Joe’s response is insightful. “I want them to get rejected 5,000 times, and figure out what they said differently that got the guy to buy that shirt. Because you’re going to be selling your whole life. You’re always going to be selling.

When You’re Relentless, Even the Pope Can’t Stop You 

The same relentless mentality that attracted Joe to endurance racing still serves the business side of Spartan Race today. Joe and his team once arrived for an event in Italy, only to discover they had been shut down by the Pope himself. Turns out their race area had been cordoned off for a ceremony anointing a new saint. Joe described their grueling setup process, “We are a mini-city in a way, and we have 7 days to do it, we have 5 tractor-trailers that roll in. It’s a serious project.” They had to wait out the shutdown, but Joe and his team pulled off the event successfully, compressing 7 days of setup into just 14 hours.

Joe is the ultimate example of years of hard work culminating in an “overnight success.” After Joe’s first event cost him half a million dollars and nearly cost one event worker his life, Spartan Race is in 35 countries, running 275 events with 1 million + participants worldwide. Along the way they’ve had to face 300 competitors in a category that has exploded in popularity. Superior funding, execution and marketing prowess have all contributed to the success, but at the heart of Spartan Race is Joe himself and the relentless mentality that drives him.

Guest Bio

Joe De Sena is the Founder and CEO of Spartan Race, Inc, the world’s leading obstacle racing company. An accomplished athlete, Joe has competed in every extreme sports adventure he could find, racing more than 50 ultra-distance events in his athletic career. Learn more at https://www.spartan.com/en.


Download the latest episodes, subscribe and review Legends & Losers on iTunes. Then go out and #BeLegendary

 

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084: Relentless: How Joe De Sena Built Spartan Race into the Category King of Obstacle Racing

What’s it like to stare down 300 competitors and build a legendary company in an exploding category? For endurance athlete and entrepreneur Joe De Sena, it was a challenge he met with the same relentless tenacity that compelled him to run the Iditarod (and we mean run, as in no dogs, no sleds). Here are the 3 things we learned from Joe, starting with his first business cleaning pools for New York mobsters, to losing a half million dollars on his first obstacle event, to building a global brand with over 1 million participants a year.

I think I’m actually normal, everyone else is abnormal. - Joe De Sena

One Sentence Can Change Your Life 

One of Joe’s turning points came early in life while watching his mother buy a new car. As they stood in the Chevy dealership, he eyed the BMW’s next door. “I said, I want one of those. My mom turned to me and said, ‘You gotta work. If you work, you get one of those.’ That one sentence was like a vice grip on my head that would transform my life.” Joe explained that from that point on, he defined himself as a worker, and soon started the pool business in which he learned his first real entrepreneurial lessons. That business grew to over 700 customers, of which Joe estimates some 200 were members of New York crime families.

Overcome Rejection Early Because Everything Is Selling

Joe puts such a high value on overcoming rejection early in life that he encourages and funds his children’s entrepreneurial ventures, such as selling t-shirts on the beach. When people ask him why he put his kids through that, or why he would allow them to hound other parents with their sales pitch, Joe’s response is insightful. “I want them to get rejected 5,000 times, and figure out what they said differently that got the guy to buy that shirt. Because you’re going to be selling your whole life. You’re always going to be selling.

When You’re Relentless, Even the Pope Can’t Stop You 

The same relentless mentality that attracted Joe to endurance racing still serves the business side of Spartan Race today. Joe and his team once arrived for an event in Italy, only to discover they had been shut down by the Pope himself. Turns out their race area had been cordoned off for a ceremony anointing a new saint. Joe described their grueling setup process, “We are a mini-city in a way, and we have 7 days to do it, we have 5 tractor-trailers that roll in. It’s a serious project.” They had to wait out the shutdown, but Joe and his team pulled off the event successfully, compressing 7 days of setup into just 14 hours.

Joe is the ultimate example of years of hard work culminating in an “overnight success.” After Joe’s first event cost him half a million dollars and nearly cost one event worker his life, Spartan Race is in 35 countries, running 275 events with 1 million + participants worldwide. Along the way they’ve had to face 300 competitors in a category that has exploded in popularity. Superior funding, execution and marketing prowess have all contributed to the success, but at the heart of Spartan Race is Joe himself and the relentless mentality that drives him.

Guest Bio

Joe De Sena is the Founder and CEO of Spartan Race, Inc, the world’s leading obstacle racing company. An accomplished athlete, Joe has competed in every extreme sports adventure he could find, racing more than 50 ultra-distance events in his athletic career. Learn more at https://www.spartan.com/en.


Download the latest episodes, subscribe and review Legends & Losers on iTunes. Then go out and #BeLegendary

 

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083: Creativity Rules: Stanford Professor Tina Seelig on Framestorming, Starting Small & How to Encourage Creativity

What does it take to solve big problems? What if we don’t consider ourselves creative? How do we get un-stuck when we finally get a BIG idea? We sat down with Dr Tina Seelig, Stanford professor, best-selling author and creativity expert, to find out how to encourage our natural creativity and problem-solving ability. Here are the three things we learned from this legendary leader.

Creativity is a natural state, but our school and work systems beat creativity out of us as children. - Dr Tina Seelig

Creativity Is Our Natural State

Some people are naturally more creative than others, just like athletes. Michael Jordan is a great example of someone who overcame a lack of physical gifts with sheer hard work. Children start off with incredible creativity. Creativity is a natural state, but our school and work systems beats creativity out of us as children. All we have to do is reshape and reframe our environment to encourage creativity instead of squashing it.

Framestorm Before You Brainstorm

It’s very easy to get attached to a particular approach to solving a problem. One of the biggest missed opportunities in problem solving is reframing. Dr Seelig explained, “I’m a big fan of framestorming. Framestorm before you brainstorm.” Fall in love with the problem first, and brainstorm different “frames” for the problem before you start brainstorming solutions. We can even practice framestorming in our everyday life. “I keep reminding myself, when people are doing something that doesn’t make sense to me...I’m going to assume the best as opposed to the worst.”

When You Have a Big Idea, Do Something Little

When people have a big idea, they often get bogged down with the question, “What do I do now?” Dr Seelig’s advice is to do something very small. Just take the first step. Do tiny little experiments to see if you’re heading in the right direction. When one of your little experiments goes well, it gives you the energy for bigger experiments and bigger steps toward your big idea. 

Some people look at the world as one right answer, where certain pieces fit in a certain place to produce a certain result. But one piece goes missing, and puzzle-builders get stuck. On the other hand, quilt-makers define success for themselves, start small, and if there’s a missing piece, they fill it in with something else and keep moving toward their goal. As a result, those with a quilt-maker mindset become much more successful. Be a quilt-maker, not a puzzle-builder.

Guest Bio

Dr. Tina Seelig is an award-winning educator and best-selling author of 17 books, including her latest, Creativity Rules. Dr Seelig is Professor of the Practice in the Department of Management Science and Engineering (MS&E) at Stanford University. She is also a faculty director of the Stanford Technology Ventures Program (STVP), the entrepreneurship center at Stanford University's School of Engineering. Dr Seelig has received the SVForum Visionary Award, the Gordon Prize from the National Academy of Engineering,  the 2014 MS&E Award for Graduate Teaching, the 2008 National Olympus Innovation Award, and the 2005 Stanford Tau Beta Pi Award for Excellence in Undergraduate Teaching.

Download the latest episodes, subscribe and review Legends & Losers on iTunes. Then go out and #BeLegendary

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081: Podcasting Roundtable Part 2: Keys to Using This Legendary New Media

Everything around podcasting is growing, from number of shows to the number of active listeners, and ad dollars are starting to flow where the ears are. What does this mean to you? In this episode we continue our roundtable conversation with 2 podcasting experts, Tom Schwab of Interview Valet, and Matt Johnson, founder of Pursuing Results, the podcast production company that powers Legends & Losers.

The more inane, inconsequential, irritating BS there is in the world...there seems to be a huge part of the world that’s craving something real, authentic, that isn’t holier than thou. - Christopher Lochhead

Podcasting Is the New Blogging

Podcasting in 2017 is very similar to blogging years ago, as it tipped from a niche strategy into the mainstream. With the right production team, it’s much easier to produce a podcast episode than to write a blog post. And podcasting goes hand-in-glove with the trend away from written content and toward video and audio on social media. Big names like Tony Robbins, Slack, Shopify, Andreessen Horowitz and GE have all jumped into the podcast game with professionally produced shows as part of their marketing strategy, with many more to come.

Podcasting is the Only Medium for Raw, Authentic Dialogues

In the words of blind adventurer and L&L guest Erik Weihenmayer, “The world doesn’t need more bull$#%!.” Where else can you eavesdrop on unfiltered, freeform conversations with people like General Stanley McChrystal, Ann Miura-Ko or Judge Kelvin Filer? If any of these incredible people were profiled on 60 Minutes, you might get 8 minutes of content, mostly interview sound bytes and reporter fluff. Podcasting is the only medium that gives you a real sense of who they are, the struggles they’ve overcome, and lessons you can take away from their experience.

Podcasting Allows You To Reach Far More People Than You Can Speak To Live

If you’re an aspiring thought leader, and you want to perpetuate your “thoughtness,” you probably wouldn’t pass up the chance to speak in front of 200 of the right people. And it would take you around half a day, between scheduling, preparation and travel, to reach those 200 people. Contrast that with podcasting, where the average show gets 200 downloads, but you can reach those people from your home with minimum time invested (possibly without even putting on pants).

Trends are like tidal waves. There are two ways to position yourself for a tidal wave; let it carry you, or let it bury you. Podcasting is one of those tidal wave trends. Soon the question won’t be, “What’s a podcast?” it will be “What’s your podcast called?” 

Guest Bio

Tom Schwab is the CEO and founder of Interview Valet, which helps connect thought leaders and experts to podcast hosts to grow their business through podcasts. Tom has been featured on over 1000+ podcasts, unofficially the world record holder for podcast interview appearances. Learn more about Tom and Interview Valet, which handles all Christopher Lochhead’s podcast interviews (among many others) visit http://interviewvalet.com/why-choose-interview-valet/.


Matt Johnson is the CEO and founder of Pursuing Results, a podcast PR and production agency. Pursuing Results produces legendary podcasts for legendary entrepreneurs, thought leaders and companies. In addition to producing Legends & Losers, Matt co-host popular live video podcasts like Real Estate Uncensored, the Team Building Podcast and Level Up. Learn more at http://pursuingresults.com/.

Download the latest episodes, subscribe and review Legends & Losers on iTunes. Then go out and #BeLegendary

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080: Podcasting Roundtable Part 1: Keys to Using This Legendary New Media

Podcasting splits people into two groups; rabid fans who subscribe to multiple shows, and those who couldn’t find a podcast on iTunes if you paid them. Everything around podcasting is growing, from number of shows to the number of active listeners, and ad dollars are starting to flow where the ears are. What does this mean to you? Here’s are 3 takeaways from our roundtable conversation with 2 podcasting experts, Tom Schwab of Interview Valet, and Matt Johnson, founder of Pursuing Results, the podcast production company that powers Legends & Losers.

The more inane, inconsequential, irritating BS there is in the world...there seems to be a huge part of the world that’s craving something real, authentic, that isn’t holier than thou. - Christopher Lochhead

Podcasting splits people into two groups; rabid fans who subscribe to multiple shows, and those who couldn’t find a podcast on iTunes if you paid them. Everything around podcasting is growing, from number of shows to the number of active listeners, and ad dollars are starting to flow where the ears are. What does this mean to you? Here’s are 3 takeaways from our roundtable conversation with 2 podcasting experts, Tom Schwab of Interview Valet, and Matt Johnson, founder of Pursuing Results, the podcast production company that powers Legends & Losers.

Podcasting Is the New Blogging

Podcasting in 2017 is very similar to blogging years ago, as it tipped from a niche strategy into the mainstream. With the right production team, it’s much easier to produce a podcast episode than to write a blog post. And podcasting goes hand-in-glove with the trend away from written content and toward video and audio on social media. Big names like Tony Robbins, Slack, Shopify, Andreessen Horowitz and GE have all jumped into the podcast game with professionally produced shows as part of their marketing strategy, with many more to come.

Podcasting is the Only Medium for Raw, Authentic Dialogues

In the words of blind adventurer and L&L guest Erik Weihenmayer, “The world doesn’t need more bull$#%!.” Where else can you eavesdrop on unfiltered, freeform conversations with people like General Stanley McChrystal, Ann Miura-Ko or Judge Kelvin Filer? If any of these incredible people were profiled on 60 Minutes, you might get 8 minutes of content, mostly interview sound bytes and reporter fluff. Podcasting is the only medium that gives you a real sense of who they are, the struggles they’ve overcome, and lessons you can take away from their experience.

Podcasting Allows You To Reach Far More People Than You Can Speak To Live

If you’re an aspiring thought leader, and you want to perpetuate your “thoughtness,” you probably wouldn’t pass up the chance to speak in front of 200 of the right people. And it would take you around half a day, between scheduling, preparation and travel, to reach those 200 people. Contrast that with podcasting, where the average show gets 200 downloads, but you can reach those people from your home with minimum time invested (possibly without even putting on pants).

Trends are like tidal waves. There are two ways to position yourself for a tidal wave; let it carry you, or let it bury you. Podcasting is one of those tidal wave trends. Soon the question won’t be, “What’s a podcast?” it will be “What’s your podcast called?”

Guest Bio

Tom Schwab is the CEO and founder of Interview Valet, which helps connect thought leaders and experts to podcast hosts to grow their business through podcasts. Tom has been featured on over 1000+ podcasts, unofficially the world record holder for podcast interview appearances. Learn more about Tom and Interview Valet, which handles all Christopher Lochhead’s podcast interviews (among many others) visit http://interviewvalet.com/why-choose-interview-valet/.

Matt Johnson is the CEO and founder of Pursuing Results, a podcast PR and production agency. Pursuing Results produces legendary podcasts for legendary entrepreneurs, thought leaders and companies. In addition to producing Legends & Losers, Matt co-host popular live video podcasts like Real Estate Uncensored, the Team Building Podcast and Level Up. Learn more at http://pursuingresults.com/.

Download the latest episodes, subscribe and review Legends & Losers on iTunes. Then go out and #BeLegendary

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079: Purpose Before Profit: Tony Tjan on Leadership, Wholeness & Solving Big Problems Part 2

Great leaders aren’t in the business of creating followers, they’re in the business of creating other leaders. To build a team of leaders, we have to value what we can’t measure. Chemistry, care, love, respect, wisdom, positivity and especially wholeness, in ourselves and others. Here are the 3 things we learned about leadership, solving big problems and generating long-term value from entrepreneur, venture capitalist and New York Times best-selling author, Tony Tjan.

The greatest competitive advantage is when you deliver someone intrinsic meaning. - Tony Tjan

Great Leaders Put Purpose Before Profits

Financial results are a byproduct of giving our people intrinsic meaning. In other words, purpose. When we help people have a higher expression of themselves, we’ll get the best out of them, and we’ll get great value creation. Tony believes that companies with the strongest, long-term competitive advantage take a long view, stay very authentic, and have great care and respect for their colleagues. As Tony points out, “Authenticity will never go out of fashion.”

Great Leaders Don’t Iterate & Fail Fast

If we want to solve real BIG problems, we can’t have a short term time frame. Tough problems require purposeful innovation and data-driven feedback from real customers and stakeholders. Transforming an entire industry takes time, so stay patient, ignore all the ebbs and flows and focus on the long view.

Great Leaders Embrace Vulnerability

Entrepreneurship and leadership is about walking the line between vulnerability and conviction, and understanding that the two are sometimes at odds with each other. As leaders, we must understand that we have a duty to serve. We are here to create more leaders and meaningful roles for them in our companies. We spend 70% of our time at work, so let’s surround ourselves with great people, with great competency and great character, and help produce more of them.

Great leaders don’t define success by their IPO or the company bottom line. Great leaders define success by the lives they change. Without authentic care and respect for the people around us, especially within our companies, all our leadership training, all our mentorship programs, all our team building exercises, will fail. To build great teams that solve big problems and achieve big financial success, we must put purpose before profit.

Guest Bio

Anthony (Tony) Tjan is CEO and Managing Partner of Cue Ball, leading the firm’s overall direction, including deal development, on-going guidance and mentorship to the leadership of Cue Ball’s portfolio companies. Tony is one of the World Economic Forum’s Global Leaders for Tomorrow, a TED conference speaker and New York Times best-selling author of Heart, Smarts, Guts & Luck, and Good People: The Only Leadership Decision That Really Matters.

Download the latest episodes, subscribe and review Legends & Losers on iTunes. Then go out and #BeLegendary

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078: Purpose Before Profit: Tony Tjan on Leadership, Wholeness & Solving Big Problems Part 1

Great leaders aren’t in the business of creating followers, they’re in the business of creating other leaders. To build a team of leaders, we have to value what we can’t measure. Chemistry, care, love, respect, wisdom, positivity and especially wholeness, in ourselves and others. Here are the 3 things we learned about leadership, solving big problems and generating long-term value from entrepreneur, venture capitalist and New York Times best-selling author, Tony Tjan.

The greatest competitive advantage is when you deliver someone intrinsic meaning. - Tony Tjan

Great Leaders Put Purpose Before Profits

Financial results are a byproduct of giving our people intrinsic meaning. In other words, purpose. When we help people have a higher expression of themselves, we’ll get the best out of them, and we’ll get great value creation. Tony believes that companies with the strongest, long-term competitive advantage take a long view, stay very authentic, and have great care and respect for their colleagues. As Tony points out, “Authenticity will never go out of fashion.”

Great Leaders Don’t Iterate & Fail Fast

If we want to solve real BIG problems, we can’t have a short term time frame. Tough problems require purposeful innovation and data-driven feedback from real customers and stakeholders. Transforming an entire industry takes time, so stay patient, ignore all the ebbs and flows and focus on the long view.

Great Leaders Embrace Vulnerability  

Entrepreneurship and leadership is about walking the line between vulnerability and conviction, and understanding that the two are sometimes at odds with each other. As leaders, we must understand that we have a duty to serve. We are here to create more leaders and meaningful roles for them in our companies. We spend 70% of our time at work, so let’s surround ourselves with great people, with great competency and great character, and help produce more of them.

Great leaders don’t define success by their IPO or the company bottom line. Great leaders define success by the lives they change. Without authentic care and respect for the people around us, especially within our companies, all our leadership training, all our mentorship programs, all our team building exercises, will fail. To build great teams that solve big problems and achieve big financial success, we must put purpose before profit.

Guest Bio

Anthony (Tony) Tjan is CEO and Managing Partner of Cue Ball, leading the firm’s overall direction, including deal development, on-going guidance and mentorship to the leadership of Cue Ball’s portfolio companies. Tony is one of the World Economic Forum’s Global Leaders for Tomorrow, a TED conference speaker and New York Times best-selling author of Heart, Smarts, Guts & Luck, and Good People: The Only Leadership Decision That Really Matters.

Download the latest episodes, subscribe and review Legends & Losers on iTunes. Then go out and #BeLegendary

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077: Artificial Intelligence is the New UX - Ray Wang on What Happens in an AI-Driven World

Artificial intelligence progresses from monitoring and notifications to recommendations all the way to automating the process. Up until now we’ve lived in a world where we’ve essentially “faked” artificial intelligence through complex rules engines, workflows, triggers and a thousand other elements, none of which work at scale. Now we’re entering a world where artificial intelligence will merge with machine learning and Internet-of-Things devices to produce the outcomes we want at scale. Here are 3 things we learned from Constellation Research principal and founder Ray Wang on the rise of artificial intelligence, attention spans, blockchain and much more.

People who are talking about AI keep talking about the math, the data, the algorithms. The real question is, What business outcomes are you trying to achieve? - Ray Wang

When thinking about AI, start with the business outcome

We’re about to live in a world when your toilet paper can reorder itself. Demand signals can come from sensors, which are dropping in cost, or from your choices communicated through devices like Alexa. Our interactions with devices backed by artificial intelligence and machine learning are about to become our primary user experiences with technology in our daily lives. So it’s critical to start not with the math, the algorithms, the rules, but to start with the outcome we want and work backward from there.

Expanding Choice = Shrinking Attention Span

In today’s world, if you want to get a point across in video, you have about 30 seconds. If you really want to go deeper, maybe you have 3 minutes. This stands in direct contrast to the explosion of long-form content like podcasts (like Legends & Losers) that allow you complete freedom to have an authentic dialogue without the restrictions of traditional media. What does all this mean? Know your goal. If you produce long-form content, remember: authenticity trumps time. If it’s real, authentic and riveting, people will consume long content. But if you want to get a message across for marketing purposes, do it in 30 seconds or less.

Blockchain may transform everything from medical records to currency

If you believe in privacy rights, keep a close eye on blockchain technology. Entrepreneurs and academics are working right now to use blockchain for everything from crypto currency to to keeping track of your college transcripts and medical records. The best cryptocurrency in the world right now is Cryptex, which is a blockchain-based currency design. This allows the best of both worlds - freedom of exchange and security of a cryptocurrency combined with the privacy of blockchain.

The way we think about technology radically affects which technologies take off and which don’t. Imagine trying to sell Alexa to someone in 1993. “I’d like to put a device in your home that listens to everything you say, a device we’ve designed to help you buy more products from our company, one of the largest and most powerful on the planet.” Good luck with that sales pitch. With any disruptive technology, it’s critical that we step back and think about our ideal outcome. Step into the future and imagine what’s possible and what we really want, then figure out how to use technology to get there.

Guest Bio

Ray Wang is the Principal Analyst, Founder, and Chairman of Silicon Valley based Constellation Research, Inc.  He's also the author of the popular business strategy and technology blog "A Software Insider’s Point of View". With viewership in the 10's of millions of pageviews a year, his blog provides insight into how disruptive technologies and new business models such as digital transformation impact brands, enterprises, and organizations.  Wang has held executive roles in product, marketing, strategy, and consulting at companies such as Forrester Research, Oracle, PeopleSoft, Deloitte, Ernst & Young, and Johns Hopkins Hospital. Go to Constellationr.com for more information, read his blog http://blog.softwareinsider.org/ or follow Ray on Twitter @rwang0.

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076: Brian McCullough on Internet History, Fumbling in the Dark, & Category Design on the Fly Part 2

In retrospect, it turns out that Napster was a harbinger of our current world of unlimited selection and instant gratification. What can recent history teach us about the future of digital technology and category design? Here are 3 things we took away from a recent conversation with Internet History podcast host and web 2.0 pioneer Brian McCullough, author of the upcoming book, How the Internet Happened.

I like history where it’s basically people fumbling around in the dark and making it almost by accident. - Brian McCullough on the history of the internet

History Is Made By People Making It Up on the Fly

Reading history from a couple hundred years ago makes it seem like everyone’s a genius and every event was inevitable and logical. Delving into recent history, on the other hand, and talking to the people who actually made that history, gives you a sense of what was really happening. People fumbling and stumbling until they find something that works and running with it. Nothing is inevitable, nothing is logical. History is made by people just like us; people who are doing their best in the moment, failing often, getting back up and trying again.

Everything Online Exists Because of Online Advertising

As much as we may think that the internet has changed everything, those changes have been in specific areas and mostly thanks to the ability of someone to throw an ad against it. Marc Andreessen pointed out recently that the big technology challenge over the next 20 years is to transform industries like finance, healthcare and education that so far have been left virtually untouched by the digital revolution.

People’s Opinion of Technology is Shifting

When the iPhone first came out in 2007, and people were reconnecting with high school friends on Facebook, technology was a marvel that improved our lives. In just 10 years popular opinion is changing, and Silicon Valley leaders can feel it. Digital technology, and especially social media, taps into one of the most powerful drives of our species, the need to be part of a community. But we’re struggling to adapt to all this new technology. As a result, we’re seeing a movement toward “ethical design,” so technology enhances our lives rather than controls it.

All the biggest tech companies we can name today, from Amazon to Facebook, were called insane at some point. Even if you’re building a company in a dumb category, or a category that has already been “done” by other competitors, you can transform the category simply by doing it differently. The key is to reimagine the category, don’t just build a slightly better mousetrap.

Download the latest episodes, subscribe and review Legends & Losers on iTunes. Then go out and #BeLegendary

Guest Bio

Brian McCullough is the host of the Internet History podcast and a web 2.0 business pioneer, having founded or co-founded the following companies: WhereAreTheJobs.com, WhoToTalkTo.com and ResumeWriters.com, Penelope and Maxwell. Brian was named to a 2016 TED Residency and is writing the upcoming book, HOW THE INTERNET HAPPENED, to be published by Liveright, a subsidiary of W.W. Norton.

 

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