Legends & Losers

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021: The Secret of Becoming Mentally Strong w/Amy Morin

There’s a very thin line between sadness and self-pity. How do stop yourself from wallowing in your defeats and setbacks? How do you learn to laugh more, and stop acting like the world owes you something? What does it take to overcome the need to please people, and the need to chase happiness? On this episode, self-help guru Amy Morin shares on her highly successful article “13 Things Mentally Strong People Don’t Do”, and how she overcame personal tragedy to get to where she is today.

There’s a difference between being mentally strong and acting tough. -Amy Morin


  1. Mentally strong people don’t give people their power by letting them determine their self-worth.
  2. If you want to feel different, you have to think differently, behave differently or both.
  3. You don’t have to be happy all the time. If you were, you’d be desensitized to it, and that would ultimately make you unhappy.

At the start of the show, Amy shared her life story and how she overcame the pain of losing three people who were very important to her. She also talked about how writing started as a side-hustle and how her article changed her life. We talked about the importance of not throwing pity parties for yourself and why perspective is so important when things go wrong. Towards the end of the show, we talked about how to get over pleasing people, and learning to be disagree agreeably.

Amy also shared insights on;

  • How to be more aware of your feelings
  • How to manage your own self-talk
  • Actions of the mentally strong
  • Why the world doesn’t owe you anything

Fulfillment in life is all about deciding which perspective to take when you’re met with challenges. You can either let them ruin your day, or bounce back from it. It’s necessary to gain consciousness and be more aware of how you feel and acknowledge that to yourself. It’s okay to be sad, but we need to be careful that it doesn’t become exaggerated. Remember when you’re in a situation, how you felt is different from what you thought. Mentally strong people live by their values, even when they go against the grain. If you want something to be fun in life, you have to be willing to laugh at yourself. When you become mentally strong, you can take your power and live the life you want.

Guest Bio

Amy Morin is a licensed clinical social worker, psychotherapist, and a lecturer at Northeastern University. She’s been dubbed the “self-help guru of the moment,” by The Guardian and Forbes refers to her as a “thought leadership star.” Her knowledge of mental strength stems far beyond her professional experience. She’s experienced a series of losses in her personal life that gave
her first-hand insight into the strategies that build resilience. In 2013, her article 13 Things Mentally Strong People Don’t Do was read by over 30 million people around the world. Her best-selling book, also called, 13 Things Mentally Strong People Don’t Do, is being translated into 25 languages. Go to http://amymorinlcsw.com/ or follow on social media.
Twitter: @AmyMorinLCSW
Instagram: @AmyMorinauthor



020: Positive Marketing & Category Design w/Real Life Int’l Man of Mystery Paul Maher

Success in business and life is all about having an appetite for risk. Why do we need a little bit of crazy to make things happen? What has changed about media relations today, and how can companies play in that arena? On this episode, Paul Maher talks about category design, his career and having the power of having the courage to think your own thoughts.

You do need to conceive immediately what the largest piece you can play on is, and make that move. If you don’t, that will drop you into the loser category. -Paul Maher


  1. We’ll be the first generation of people whose kids make less than we do because of machine learning and automation.
  2. There’s two types of companies, platform companies and everyone else, the goal is to be a platform company.
  3. Starting a service business in a downturn is smart because it allows you to hire the essential people you really need.

At the start of the show, Paul shared insights from a conference he attended in India, and how the world of employment is going to change because of automation. We also talked about how Paul became so good with PR, and his career at companies like Scient and HP. Next, we discussed how he started Positive Marketing, the things he discovered, and what helped him zero in on the right client and category design.

Paul also shared insights on;

  • The difficulty of being in the shadow of a category king
  • Hiring and recruitment during a recession
  • The incredible story of how he got hired at Scient

True power and legendary status come from the courage to think your own thoughts and have a big appetite for risk. It’s about finding a piece that works really well for you and making a move on it at the right moment. For companies to succeed, the media relations piece will always be important, but now it also needs the category design piece to stand out. This is how you create the halo effect and dominance that only category kings enjoy.  

Guest Bio

Paul is the founder and CEO of Positive Marketing. Go to PositiveMarketing.com for more information or follow him on LinkedIn www.LinkedIn.com/in/pmaher.


019: #SocialMediaMarketing Legend Bryan Kramer

Everybody in marketing wants to create something that catches fire. What are the best practices for creating and sharing content that goes viral? What can we learn from the creation of the Mexican Wave? What is the role of AR and AI in the future of marketing, health and other aspects of our lives? On this episode, Bryan Kramer talks about shareology, the future of agencies and tech.

Shareology is the why, what, when and how people and brands share. -Bryan Kramer


  1. Chatbots are only as good as the information you give them.
  2. Nowadays CMO and marketing departments would rather hire a consultant who is good with one thing.
  3. In the future, the CTO and CMO roles will come closer together as companies will need more of a business executive who understands how to deploy technology to create advantage.

At the start of the show, Bryan shared insights from the Adobe Conference, including VR and AI. Next, he talked about how humans are holding chatbots back, and how the Mexican Wave was created. He also gave insights on why good content can still fail to go viral, and what people get wrong when it comes to content. Towards the end of the show, we discussed how marketing will change radically, and the future of prosthetics and medicine.

Bryan also shared insights on;

  • How chatbots can help in marketing
  • Human-to-human marketing and shareology
  • The marketing company of the future
  • Why innovation shouldn’t scare us

Shareology is all about the human-to-human connection, and creating content that catches fire is all about quality, team and influencers. In the future, we’re going to experience the expansion of human-to-human marketing, and technology will be instrumental in this. It will change how marketers get hired, how they work and who they will be able to reach. We’ll experience many innovations that won’t seem as scary as they do now. They will warm up to be acceptable as we progress.

Guest Bio

Bryan Kramer is a renowned social business strategist, global keynote speaker, executive coach, and bestselling author. He’s one of the world’s foremost leaders in the art and science of sharing, and has been credited with instigating the #H2H human business movement in marketing and social. Go to BryanKramer.com for more info or follow @bryankramer on Twitter and Facebook.


018: UFC Fans, it’s TIME! Bruce Buffer The Veteran Voice of The Octagon

A huge part of the experience of watching a UFC fight is the veteran voice of the Octagon. How did Bruce Buffer develop his own unique style and become a legend? What is the mindset that keeps him going? What are some of his most legendary stories? On this episode of Legends and Losers, we are joined by the man himself, and he tells us about Steve McQueen, John Wayne and the most memorable fighters in the sport.

We’re here because of the fans, the fans are what make us great, we have to do the best job we can to please the fans. -Bruce Buffer


  1. Bruce was friends with Steve McQueen, met Cassius Clay when he was younger and once got greeted by John Wayne.
  2. Bruce on pronouncing fighters’ names: Single syllable names are harder when it comes to holding the notes.
  3. The McGregor/Mayweather fight will happen, but there’s no telling how it’s going to turn out.
  4. When he met a young Conor McGregor, the fighter said “one day you’ll be announcing me”.

At the start of the show, Bruce talks about managing his brother Michael, developing his own style and getting involved with UFC. He also talked about his friendship with Steve McQueen, his love for celebrity memorabilia and his adoration of Lululemon. He also spoke about a few fighters, including Randy Couture and Conor McGregor. Towards the end of the show, he shared on the possibility of a McGregor/Mayweather fight.

Bruce also spoke about

  • The importance of being organic
  • Being greeted by John Wayne
  • Meeting Cassius Clay

From the start of his career Bruce set out to have his own unique style, and through his voice, he has basically become king of his category. His secrets: never resting on his laurels, never forgetting where he came from and where it all started. Most importantly, without the fans all of it would be impossible, so he does his best to make them happy.

Guest Bio

Bruce Anthony Buffer is the official Octagon announcer for UFC events, introduced on broadcasts as the "Veteran Voice of the Octagon". He is the President and CEO of The Buffer Partnership. Follow him on Twitter @brucebuffer or go to BruceBuffer.com.


017: Legendary Entrepreneurship & Betting On The Future w/Paul Martino of Bullpen Capital

Ideas, businesses and companies that have no template hear the word “no” a lot. What mindset does it take to bet on the ventures that are considered to be on the fringe? Why is entrepreneurship so similar to poker? How do you get people to buy into an idea that requires a leap in forward-vision? On this episode, Bullpen co-founder Paul Martino shares his journey and the insights behind his greatest successes.

If the people with the money have that level of certitude about a future, you know you gotta bet the other way. -Paul Martino


  1. There’s three kinds of people in venture capital, people pickers, product pickers and market pickers.
  2. Acquisitions tend to go well when there’s a piece of human talent that can be used to accelerate the plan.
  3. We are way better at hacking the past than hacking the future.

At the start of the show, Paul shares the legendary story of a chance meeting with Mark Maples and the impact Bill Campbell had on Silicone Valley. Next, he shared on going to grad school because it was hard to start a company as a 20 year old back in the early and mid 90s. We also talked about the kind of ventures Bullpen likes to invest in and why they believe in backing the outsiders. Paul also shared a legendary story about how Sylvester Stallone wrote the script for Rocky in 48 hours. Towards the end of the show, he talked about what he learned with his venture Tribe, and future plans for Bullpen.

Paul also shared insights on;

  • The temperament required in an entrepreneur
  • Why Silicon Valley is a herd animal
  • Transitioning from geek to the front office guy
  • How to get up from the canvas after defeat
  • The trough of disillusionment

The temperament required to be a good poker player is the same temperament you need to be an entrepreneur. Both require a lucky break and the ability to capitalize on it. If you want to be an entrepreneur you’ve got to play the game enough times, and when you’re coming into the game as an outsider, it’s important to have a chip on the shoulder directed to the venture ecosystem. As is the case with the game of poker, what determines whether you’re legendary or not, is what you do with the cards you’re dealt. All the failures help you put the pieces together to make the next opportunity a success.

Guest Bio

Paul is the founder of four companies including Ahpah Software (a computer security firm acquired by InterTrust); Tribe (one of the world’s first social networks), and Aggregate Knowledge (a big data advertising attribution company acquired in 2014 by Neustar). Paul’s early online gaming innovations in multi-player user experience from almost 20 years ago are the inspiration for several of the modern social gaming offerings.  He is the holder of over a dozen core patents covering social networking and big data. Go to BullPenCap.com for more information or find him on LinkedIn Linkedin.com/in/PaulJMartino.


016: Before Tony Robbins, Oprah & Dr Phil, There Was Self-Improvement Pioneer Bix Bickson

The future is uncomfortable because we don’t have evidence for it. Why is the courage to speak and have conversation central to our advancement? How has school ruined us? What is the distinction between thinking and having thoughts? On this episode, Bix Bickson talks about accessing our own power, making the difference we’re committed to, and how we can change organizational conversations. We go deep on overcoming the world’s invalidation, and having the courage to have influential, authentic conversations.

The DNA of organizations lives in the conversations we’re having with each other, our customers, and the conversations we’re having with ourselves. -Bix Bickson


  1. Power is the ability to innovate lots of ideas, and seeing those ideas realized in the marketplace with velocity.
  2. Tacit knowledge grows through personal experience and experimentation. It’s not transferable, and it’s not teachable.
  3. It’s not just every living organism that has information, living organizations do too.
  4. Background conversations are more influential than foreground conversations but having them makes us feel endangered.

At the start of the show, we talked about the causes of imposter syndrome in society. Bix also shared on tacit knowledge and the power of making sure your speaking is making the difference you’re committed to. “There are three mysteries in this world: air to a bird, water to a fish and human kind to ourselves.” We also discussed how we define power, “it’s the ability to convert ideas into results with velocity in a time frame that matters.” Bix shared on how changing company culture can, “attack the most vulnerable rather than confront the most powerful.” We also discussed new ways of learning, “play is the difference between the rules of the game, and the freedom to act within those rules.” Towards the end of the show, we talked about how we can create the future.

Bix also shared on;

  • The DNA of organizations and the role of conversation
  • How most companies and people are living in other people’s thinking
  • How school ruined us
  • Background and foreground conversations
  • The interlocking conspiracy of disloyalty
  • How to access action

Every breakthrough in history, was a matter of someone standing on their own two feet and saying something was possible where there was no evidence. It is our job to invent, imagine, create and declare the future and have the courage to strive for it. Power is the ability to live in the future and call the present to us. We have to overturn the biggest consideration that has us acting the way we’re acting, and we do that, not by getting rid of challenging circumstances, but by letting them inform us externally, not determine us internally.  Ultimately, we should reject living in someone else’s thinking and live in the interlocking conspiracy of disloyalty.

Guest Bio

Since 1985 Bix, the future hacker, has consulted major corporations, institutions, non-profit organizations and individuals throughout the world. He is regarded as a foremost authority on the ability to accelerate significant measurable change across large, complex projects and organizations. Simply put, he brings the mojo back into companies. His work includes executive consultation and coaching, organizational design and development and engaging and aligning people on every level in the organization. Bix is engaged by clients globally to bring mojo back. Send an email to bix@bixbickson.com for more information or follow him on Twitter Twitter.com/BicksTweet.


015: Marine, Entrepreneur & Chief Digital Officer Christian Anscheutz Shares How To Make A Legendary Difference in the World

Our military protects our country, and our entrepreneurs and businesspeople build our country. Christian is a rare combination of both Protector and Builder.  What can business leaders learn from military leadership? In this episode, Christian Anscheutz discusses changing the dialogue about veterans from being people who need help, to showcasing their strengths and all the good they can bring to the world.

You don’t tell them what to do, you inspire them to act on their own. That is the philosophy of the Marine Corps. -Christian Anschuetz


  1. Veterans have a tendency to want to promote the group over the individual, so there is an innate selflessness. They also have a propensity for independent action.
  2. Ask people what questions they have and keep pulling that thread. We are on the railroad tracks until someone bumps us enough to realize the real issues.
  3. Shoot, move and communicate. That is how you win in the marines and in the private sector.

On this show, Christian talked about his experience in the marines, and the problems he faced transitioning into the business world. He also shared what makes a good leader in both the marines and private sector companies. We also talked about why companies should see veterans as a worthy talent pool instead of a group of people needing help, and how that will help build better businesses.

On this episode Christian also shared on;

  • The intersection of marketing and technology and his experience working in a marketing company
  • His entrepreneurial motivations
  • Project RELO
  • PTSD and the misconceptions that go along with that

Through their training in the military, veterans make superb leaders and are an asset that businesses should be looking to hire. They have a tendency to promote the group over the individual, and an innate selflessness which can inspire people to pull together and work towards the common goal. Veterans have the ability to inspire people in such a way that you can get them to act as one company rather than having lots of people pulling in different directions.

Guest Bio
Christian Anschuetz was a decorated United States Marine Corps officer and a veteran of the First Gulf War who moved into the business sector and worked in a number of highly successful companies as a CIO before creating his non profit charity Project RELO in 2016. Go to ProjectRELO.org for more information.


014: Trading Legendary Stories

How is tilapia the answer for burn victims? How does Bruce Buffer fit into Legends and Losers? How can we slow down mental decline in older people? On this episode, we exchange interesting stories and news, including 3D printed houses, insects and turning hydrogen into mental. Abigail also joins us on the show!


Adrian Solano’s favorite part was falling down because now he’s more motivated to get up and keep achieving his goal. -Colin Vincent


  1. Studies show that interaction with between generations can slow mental decline in older people.
  2. A Brazilian city is using tilapia to treat burn victims. The treatment has cut down the healing time.
  3. Trees are intelligent and communicative and bees can actually learn from each other!

At the start of the show, we shared a skier video and a story about a man who wanted to get to the Olympics. Next we talked about Bruce Buffer on Legends and Losers. We had the honor of Abigail joining in on the conversation. We also shared why trees are so intelligent, and towards the end of the show we talked about sex doll brothels and smart condoms.

We also discussed

  • The plural of cul-de-sac
  • 3D printed homes
  • How animals are learning from each other
  • How Harvard lost their only sample of hydrogen turned into metal

Between solving Llama drama and getting bees to learn from each other, it would appear that the common denominator is treats and rewards. We’ve also learned that tilapia can actually be a huge help in helping burn victims and trees are a lot smarter than we give them credit for. All of these stories remind us that problems create solutions and new categories!


013: How Heather Clancy Became a Legendary Journalist

Going green and building a great business are not opposites, they are actually closely tied together. What role should companies play in the world, beyond the quarterly numbers? How do we bring about diversity in tech? How does respect play into gender relations in the corporate world? On this episode, legendary tech journalist Heather Clancy shares her story, and the incredible interviews she’s done.

The best way to change the ongoing diversity debate in tech is to teach the people who will be leaders tomorrow different ways to act. - Heather Clancy


  1. Green tech isn’t just an altruistic endeavor, it can make a real economic impact.
  2. We need to spend more time educating young boys and men to look at their colleagues in a gender-free way.
  3. The warrior spirit is particularly important for people who are at a disadvantage.

At the start of the show, Heather shared how she got started, helping businesses understand tech tools. She also shared on the film Hidden Figures and why it’s worth watching. Next we discussed gender in tech and how we can solve the diversity issue. “Diversity of opinion is what makes things keep moving forward.” We also talked about the most interesting people she interviewed and what she learned. Towards the end of the show, we discussed green tech and why it’s something so many tech giants are investing in.

Heather also shared on;

  • The importance of collective open-mindedness
  • The experience of interviewing Melinda French (now Gates)
  • How Salesforce inspired other tech leaders to contribute 1% of profit to the disadvantaged
  • How getting fired got Heather to where she is now

Work is an important part of our self-expression and identities, so companies have to do more than turning a profit. Diversity has to be made a priority by teaching people to see their colleagues professionally not through the lens of gender, race, religion or orientation. People should earn respect by doing their job well, not just command it. Companies also need to recognize the importance green tech, beyond it being altruistic. Ultimately, you can make green by going green.

Guest Bio

Heather Clancy is a contributing editor to Fortune and the author of Data Sheet, Fortune's daily newsletter about the business of technology. Follow her on Twitter @greentechlady.


012: By Any Means Necessary: How Colton Brown Became a US Olympian

As a child, Colton was bullied, mocked and called “titty boy.” Now Colton is on the precipice of becoming the first American man to win gold in Judo. On this episode we discuss overcoming pain, snatching victory from the jaws of defeat and what it takes to bounce back.

So many things that look easy require serious mastery. - Christopher Lochhead


  1. People make the mistake of only visualizing things going well but you have to account for what might go wrong.
  2. Bouncing back after a loss: there’s a fast turnaround time in Judo, In UFC there’s more time between matches and more time to dwell on losses.
  3. Humiliation can do two things: you can decide to get up and fight or you can lay down and quit right there.

At the start of the show, Colton shared his legendary story, how he overcame the pain of herniated discs, making weight and how he got onto the Olympic team. We also shared on his craft, “if you’re doing the right thing it will look like your opponent just slid on a banana.” He shared on what it feels like to know he’s going to compete in the Olympics in 2020, and what separates athletes who bounce back from losses and the ones who don’t. Towards the end of the show, we talked about future hacking and having a singular focus.

Colton also shared on:

  • How he uses specific visualization to succeed
  • How to get yourself to the other side of losing big
  • Why losses are responsible for his success
  • Why having the right parents and support system makes a difference
  • The mental part of the game

At the highest performance level, the difference between athletes’ physicality, skills and conditioning is 1%. What actually influences winning is mindset, psychological work and the ability to overcome challenges, losses and obstacles. It’s important to have a singular focus on an objective, and have the right outlook about the pressure - it is a privilege. Mastery will look easy to everyone else, but what it takes is hard work, and the need to succeed by any means necessary.

Guest Bio

Colton Brown is an American judoka. He competed at the 2016 Summer Olympics in Rio de Janeiro, in the men's 90 kg. Follow him on Twitter @colt_forty_5.